Field Notes
The working notes of Sam Howard, founder of Fourthmore.
Observations gathered while working with businesses. Published by Fourthmore.
Observations gathered while working with businesses. Published by Fourthmore.
Notes from the work
These are Sam Howard's Field Notes.
Ideas collected from meetings, procurement requests, customer conversations and the everyday realities of working with businesses.
Each note begins with something observed in practice before stepping back to explore the wider pattern.
Published first on Substack, then shared through LinkedIn, Instagram and here on Fourthmore.
These are Sam Howard's Field Notes.
Ideas collected from meetings, procurement requests, customer conversations and the everyday realities of working with businesses.
Each note begins with something observed in practice before stepping back to explore the wider pattern.
Published first on Substack, then shared through LinkedIn, Instagram and here on Fourthmore.
Field Note 05 · 12 August 2026
The Transition Is Working. That's Why It's Getting Harder.
The transition is no longer theoretical. The difficulty is increasingly evidence that systems are actually beginning to change.
Field Note 04 · 30 July 2026
AI Isn't the Next Internet. It's the Next Electricity.
The conversation has shifted from software to power. We are entering the age of intelligence infrastructure.
Field Note 03 · 20 July 2026
Procurement Is Quietly Changing Small Business
The buyer is no longer only asking what you sell. They are asking how the business works.
Field Note 02 · 13 July 2026
The Founder Accidentally Became the Sustainability Department
When nobody owns the response, the work goes back to the person who remembers everything.
Field Note 01 · 10 July 2026
Pressure Visible. Structure Missing.
Most businesses do not start with a sustainability problem. They start with a question they were not prepared to answer.
LinkedIn
From the notebook
Short observations from the work before they become Field Notes.
Field Notes
The question behind the question
Longer-form reflections on the business question beneath the request.
Instagram
Field Notes, visually
Images, references and small observations collected alongside the writing.
Field Notes
Clarity before complexity
Notes on turning scattered information into a usable next step.
Fourthmore
Continue the work
If these observations feel familiar, Fourthmore Start helps turn them into practical action.
Field Notes
Business in long time
Personal but relevant reflections on decisions, systems and the future businesses need to imagine.